About Lorna: Having worked for two of the UK’s largest Craft TV Shopping Channels, Lorna has accumulated over 8 years of digital marketing and ecommerce knowledge. She’s now using her experience and passion for all things digital to assist in the growth of small creative businesses. Helping small business owners gain clarity on where to spend their time and money through consultancy, courses and free content, Lorna covers all aspects of digital marketing, ensuring that you don’t waste your time learning platforms that will not provide a positive ROI. Alternatively, increasing your online visibility, increasing traffic and in turn sales.
About her talk: Do you struggle to constantly come up with new ideas about what to post on social media? In 2019 and beyond, social media is a must-have for all businesses. But, there are only so many hours in the day and there’s only one of you. How can you think of what to post so quickly? During this session, you’ll discover which social media platforms are right for you and where you should be spending your time, and how to constantly think of ideas for content to share on each channel. You’ll never run out of social media content again!
Who’s is for: Aimed at creative entrepreneurs and business owners who either run their business by themselves or with a small team and have very little resource.
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